What Is a Comparative Market Analysis for Sellers?

By JC Pacific Corp Published 2026-09-01 Last professionally reviewed: September 2026

A comparative market analysis, or CMA, is a real estate agent's evaluation of market data used to help a seller understand probable value and pricing strategy.

What May a CMA Include?

  • Recent closed sales
  • Pending sales
  • Active listings
  • Expired or withdrawn listings
  • Price changes
  • Days on market
  • Property characteristics
  • Condition adjustments
  • Location influences
  • Current competition
  • Market trends

Why Do Active Listings Matter?

Active listings show what buyers can choose today. They show competition, but not necessarily completed value.

Why Do Expired Listings Matter?

They can reveal prices or strategies that failed to attract an acceptable buyer.

Frequently Asked Questions

Is a CMA an appraisal?

No.

Should every agent reach the same value?

No. Agents may select different comparables or recommend different strategies. Ask each to explain the evidence.

Does the CMA determine the final price?

No. The seller selects the listing price, and the market determines the response.

Ask how the conclusion was reached. A credible CMA should show the comparable properties and explain important differences.

Put this guide to work

The next step is a conversation with a local agent.

JC Pacific Corp is an Irvine-based Southern California brokerage helping buyers navigate offers, escrow, and financing. Tell us what you are looking for and we will point you to current options across the region.

A note on legal advice: These guides provide general, educational information about California real estate practice. They are not legal advice and do not create an attorney-client relationship. Mortgage information is general education, not individualized lending, tax or legal guidance. For advice about your specific offer, contract, closing or financing, consult a qualified California real estate attorney and a qualified mortgage professional.