Property DNA
Comparable Sales & Market Data
Comparable sales, often called comps, are recently sold properties similar to the subject property, and they are the bedrock of real estate pricing decisions. Property DNA pairs comparable sales with broader market data,so you can see what similar properties have actually traded for and what the local market is doing,instead of relying on asking prices alone.
What makes a comparable sale
A useful comp is close in location, property type, size, condition, and sale date to the property being researched. The report pulls recent recorded sales that match that profile where available,and your agent adds judgment about adjustments for differences you can see in person.
Market data context
Beyond individual comps, the report includes market context for the area: how prices are trending, how long properties are taking to sell, and local demand signals. That context tells you whether comps reflect a rising, flat, or softening market,which matters as much as the comps themselves.
Comps inform, professionals confirm
Comparable sales sharpens questions and strategies,but a formal appraisal ordered by a lender and a professional CMA prepared by your agent remain the authoritative pricing tools for a transaction. Use the report to arrive prepared,then let the professionals finalize the numbers.
Informational use only
Property DNA is an informational research report compiled from public records and market sources. It is not a title search, a preliminary title report, a guarantee, title insurance, escrow, or legal advice. Data is believed reliable but is provided without warranty, and should be verified with the appropriate public authority or a licensed professional before relying on it.
Ready to research a property?
Request an informational Property DNA report for any Southern California address and we will walk you through what the records show.
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